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If you get bored sitting around the office all day without being able to socialize, Facebook has a new hobby for you. Facebook has just announced a new social tool called "Work" (we called it 'Facebook for Work' before), which will revolve around your professional life, and how employees in a Business communicate with each other.

If you are tired of getting around the office firewall to chat with your friends, Facebook has a new hobby for your to waste your time on. According to sources within the company, Facebook is secretly working on a new version called "Facebook at work", which will revolve around your professional life. A team of Facebook engineers in the UK has been working on this version, and is currently under testing.

Are you a content creator and Facebook marketer? Facebook has created a new help page called Facebook Media that is intended towards highlighting great examples and new trends that illustrate how public figures, organizations and media companies are using Facebook to connect with their audiences. This new page will share best practices to help content creators increase their footprint on the social network.

In an attempt to minimize spam on users' news feeds, Facebook is working on a new tweak to crack down on 'clickbait' posts, i.e. posts that attract user-attention (and clicks) explicitly. Headlines such as "You will never believe what happened next" qualify as such, and will come under scrutiny. Not only are such posts irrelevant, a majority of them also link to spam websites with potentially malicious intent.

Ever wanted to read through status updates of all your friends, only to find yourself running out of time? There are lots of services out there that will let you save webpages for offline reading later, but the Facebook feed is pretty dynamic, and you can't simply 'save' it for reading later, not without having to download a host of files. Fortunately for you, Facebook has just announced a new feature that will let you save Facebook posts and read them later!

Facebook and privacy concerns, the two go almost hand-in-hand. Or at least they used to, but perhaps not anymore. In an attempt to quell privacy concerns, Facebook has announced that users can now login to third-party apps without having to share their private data. This aims to put an end to the massive phishing and other such kind of scam that involve extracting personal information by 'rogue' third-party developers.

So I guess Facebook has, unwittingly, become our theme of the ~~week~~ month, though not without reason. Facebook marketing strategies are becoming a hot topic, as more and more businesses are wondering why their Facebook Pages are losing reach, while Facebook seems to be going stronger than ever with its advertisements. In a fresh wave of enhancements to the social network, Facebook has just announced a major overhaul to its news feed which aims to "reduce stories that people frequently tell us are spammy and that they don't want to see." Page admins, prepare to bear the brunt!

What You Need To Know About Facebook Ads?

Facebook has become an integral part of most online business, especially when it comes to marketing a brand to a social audience. It is the largest network on the web, with the widest reach, and is an ideal hub for those looking to exploit a market based entirely off of social interaction, given Facebook's controversial privacy policies. If you're an online business looking to further your campaign with the use of Facebook, then there are some important things you should know about Facebook ads.

Facebook Pages today are faced with a much tougher challenge of keeping their boat afloat owing to the evolution of the Facebook newsfeed algorithm. Facebook weighs in a lot of quality factors, which collectively decide how many people can a post reach. This, coupled with the ever-intensifying competition for feed space means that Pages have to fight for every inch, like literally! Following up on our recent post about Negative Feedback and its impact on Reach, we'll discuss the whole newsfeed ranking process in a bit more detail.

How To Add an Address or Map To Your Facebook Page?

For any business, having a physical location can increase its worth manifold, and help bring in more customers who are 'nearby' - locals. Associating a physical address with your Facebook Page essentially makes it a Place (as long as your Page is in the Local Business category - you can change the category of your page later on). Places give users the ability to “check-in” and tell their friends where they are and what they’re doing. Places have their uses.

Why (And How Much) Should You Spend On Facebook Advertising?

Facebook ads are one of the best ways to instantly grow awareness about anything you're doing. They are a much less complicated, and probably cheaper solution than traditional pay-per-click schemes. And any type of business can benefit from them, from business-to-consumer businesses to local theaters, and even public speakers, musicians etc. But why exactly should these businesses or individuals invest in Facebook ads? What should be the size of this investment, and what can be expected in return?

Have you ever given much thought to the "People Talking About This" metric for Facebook pages? Not a lot of people know what it is exactly, and I don't blame them. This metric looks shaky and inaccurate at best - changing all the time. But there's a lot more to it than meets the eye. It sounds like it calculates the mentions of a topic across the social network, but in reality, the metric only counts direct interactions with a page. Knowing about this metric, and knowing what type of activity increases it, can improve your Facebook marketing efforts by reaching out to your extended circles.

Top Tips To Get Your Page Discovered On Facebook

A lot of the Pages on Facebook go unnoticed owing to the fact that Facebook only broadcasts your posts to a small percentage of your audience. And unless you spend some money on promotions (which increases the target audience percentage), chances are that you you’ll be struggling to reach even a fraction of your potential. Today, we’ll share some tips that could help you increase your page’s potential without having to pay anything.

Whenever there's a need for delivering dynamic content to users, there's a certain algorithm involved. The simplest of these delivers the latest content, as is the case with blogs and news websites, or social networks like Twitter. But that doesn't always cut it, because sometimes, users want more than just the latest news. They want the top and quality content, as is the case with Google Search. And not unlike Google's Search algorithm, Facebook has its own algorithm for ranking posts, and displaying them on your newsfeed. And this algorithm is called EdgeRank.

To Twitter and Google Plus users, hashtags are nothing new. They are known to have been useful marketing tools for many businesses. But Facebook is another matter. Facebook introduced the fancy hashtags back in June this year, a bit late in the offering. Too late perhaps, as one latest study suggests that Facebook hashtags might not be doing you much good. In fact, they might not be doing any good at all! The Facebook analytics service, EdgeRank Checker's findings conclude that posts with hashtags don't have an edge at all over posts without them!

If you have used Twitter, then you might be familiar with #hashtags. A #hashtag is basically a word or a phrase which is prefixed with a #. These #hashtags basically turn topics and phrases into click-able links. Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+, all support hashtags. Recently Facebook also added the support for hashtags, and naturally, a lot of the users out there don't know what to do with them. The concept basically carries over from Twitter, so Twitter users who use Facebook know what they are. But for someone who has never used Twitter in their life, the hashtag can be an enigmatically cool-looking phrase which apparently is becoming 'cooler' and trendier by the day. Here's all you need to know about Facebook Hashtags.

Social media has taken the web by storm, and is now increasingly being integrated with various services. Social recommendations have now become a lot more important then they were a few years ago as compared to organic search, which goes on to show that the way the average internet surfs is changing. And it's no wonder that every social network wants you to share its content all over the web. For that effect, Facebook, following into the footsteps of YouTube and Twitter, has launched embeddable posts, which will enable blogs and websites to share status updates, pictures and videos that are on Facebook.

With a stalling stock, and tough competition from peers, it seems Facebook is now getting a bit more than it bargained for. This probably explains why they're hard at work improving their service, and introducing more features such as Graph Search, video and voice calling, and some brand new marketing features, the list is long, but doesn't end there. Facebook is introducing a new location tracking feature, which will help Facebook friends who are nearby to connect to each other. Additionally, businesses will be able to reach out to customers and promote offers to users based on their location. Apparently, this is a big change. But are we ready for this kind of thing?

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