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There are several reasons a reconsideration request might fail. But some of the most common mistakes site owners and inexperienced SEOs make when trying to lift a link-related Google penalty are entirely avoidable. Here are some of the most common mistakes made when submitting reconsideration requests, and how you can prevent them.

In the past, we have talked about how SEO changes every few months. What is a best-practice today might be frowned upon next year, hence SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm in the last 3 years. While we cannot predict what's next, we surely can look at trends and start heading in a new direction this year.

SEO is a pretty dynamic industry, and gets out-dated easily each year. It constantly gets refined and improved, incorporating the latest usage trends into search. SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm updates since 2011. That's almost 2-3 updates every month. This year is at an end as well, so we'd like to take this opportunity to look back at what changed in SEO in these last 12 months.

App deep linking is a relatively new concept in the world of search engine optimization. Google introduced deep linking back in June, and app developers have been using that to their advantage ever since. They're a way to increase user engagement by making the app content searchable and accessible through search engines. Today, we'll talk about SEO for your Android apps.

Google has already announced in the past that it looks at webpage content just as users see it, which means that it renders webpages with CSS and JavaScript, just like a browser. We earlier discussed that blocking these files may lead to disruptions in the crawl process and ultimately impact the rankings. This applies to content and links that are hidden by JavaScript, only to be made visible by the click of a button or a link.

It seems like we're going back to the basics. But this is one question that gets asked frequently. Along with backlinks, Google also treats the outbound links on a page seriously, and it ultimately boils down to how many good links and bad links you have on a page. But is there such a thing as too many outbound links? We know that too many outbound links can decrease the value of a page, but how many is many?

People are always going on about how SEO is important for their rankings, how marketing will popularize their blog, how important updating your blog regularly is, and so on. But the most important of all would have to be the content. Quality content will make or break your site, and at the core if it all, it's content that makes your blog successful. We've talked about how Google looks at quality content. Let's look at another perspective, and see what Bing has to say about quality content.

Don't block bots from accessing CSS and JavaScript files

Search engines rely on the content of a page, among other SEO factors, to determine how well should it rank in search results. Until recently, they only worked on the textual content. But as usability began to grow as a ranking factor, Google started to render webpages much as a modern browser would - with images, CSS, JavaScript, and so on. Google has now updated their guidelines to inform webmasters that blocking search bots from accessing CSS and JavaScript files will now negatively effect the website's search ranking.

To SEO or not to SEO, that is the question asked by many bloggers and small-scale business owners who focus on their content alone and are comfortable with it. For some such website owners, some SEO tactics might be out of their scope, for they rely on content quality alone to get through to customers. And it is understandable, because not everyone has the know-how, the energy, the time or the money to go full-scale SEO. So can someone survive on their content alone without having to worry about SEO?

Google is in the process of rolling out the next iteration of its Penguin filter, which is being dubbed by SEOs as Penguin 3.0, since it a major update and over an year in the coming. The original filter was introduced in 2012 and it was designed to target sites deemed to be spammy, especially those violating Google's guidelines regarding link-building. Google has improved this filter and the Penguin 3.0 is said to be much more efficient. Let's take a look at just how it is effecting websites worldwide.

Google has updated its Penguin algorithm with the new 3.0 iteration, making it a major update since last year when Penguin 2.0 was rolled out. The original filter was introduced in 2012 and it was designed to target sites deemed to be spammy, especially those violating Google's guidelines regarding link-building. Google has improved this filter and the Penguin 3.0 is said to be much more efficient, although we don't yet know exactly how much.

It is one thing to create a website and put up some content, but quite another to get it noticed by Google. Often, the more content you have, the higher your number of crawled and indexed pages in search engines. But that is not always the case. If the crawling process is not optimal, search engines might miss out on some of your content. Today, we have some guidelines for you from Google, explaining which fields in sitemaps are important, when to use XML Sitemaps and RSS/Atom feeds, and how to optimize then for Google.

Pinterest is so much more about sharing images. When you come to think of it, people on Pinterest are more interested in what they want (probably in the future), as opposed to what they're doing (as on Facebook, Twitter etc.). And with Pinterest Guided Search, users can look through billions of pins to find things they've probably never seen before! So in a sense, Pinterest is the perfect network for marketing.

Yesterday, we talked about creating the perfect landing page for your site. Landing pages are an essential tool for funneling your sales, and search engines encourage webmasters to implement them. A good landing page has original and relevant content, provides value to the user, and isn't a barrier to information. It is NOT a place you can simply put a call-to-action in. Carrying on with our last post, today we'll share some inspiring examples of good landing pages.

Landing pages can be powerful, if used effectively. The first page visitors see when they land on your website is the landing page, so by definition, a simple static homepage or content page can be a landing page too. Customized landing pages sure help users in some cases, what do search engines think about? Today, we'll talk about landing pages that are frowned upon, and things that will make your landing pages great.

Keyword stuffing is one SEO habit of old that will probably land you a penalty. But you know what's worse than keyword stuffing? URL keyword stuffing. That's right. This is a black-hat technique that's designed to manipulate search engines to give the page a higher rank than it deserves. When it comes to web spam, Bing isn't one to stand and take abuse while Google extricates itself. Bing recently revealed that it now has a spam filter in place to keep URL keyword stuffing in check. Let's take a look at what this is, and how search engines in general (and not just Bing) look at keyword stuffing

SEO signals, or metrics, are a way of quantifying a website's usefulness in a variety of areas. The (late) Google PageRank is a common example. Others include Moz Domain and Page Authority. These are the most common ones, and there are hundreds of others as well that allow us to quickly analyze patterns and trends. Not very signal is useful however, and some have been phased out with changes in SEO over the years. Surprisingly, people still use some of them. Here are the top 5 SEO pointers you need to stop looking at!

Did Google Kill AuthorRank With Authorship?

In our last post, we talked about how Google has killed Authorship from search results once and for all. Up until last month, this was an important of SEO and it helped reputable authors get more traction on the search engine. But Google's decision to remove author images a month ago, and Authorship itself more recently took webmasters by surprise. So what do these changes mean for authors? Does this mean the end of AuthorRank?

Google has made quite a few changes to its search engine in the past few months, and these include the exclusion of certain authorship data from search real estate. Ever since then, some people have faced problems with their sitelinks. Sitelinks are automated links generated from your site, and are seemingly chosen randomly. So how does Google choose these sitelinks, and post-authorship changes, what can you do to make sure the correct ones are being displayed?

One of the top trends for SEO in 2014 is conversational search. Google debuted its Hummingbird algorithm last year to better understand users' questions and conversational queries. Microsoft has announced that Bing now also supports this feature, and apparently does as good a job at it as Google. What's more, you can now ask follow-up questions, a relatively new feature for web search. With features like these, Bing is all set to catapult ahead of its competitors and give present more of a challenge to Google.

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