There are several reasons a reconsideration request might fail. But some of the most common mistakes site owners and inexperienced SEOs make when trying to lift a link-related Google penalty are entirely avoidable. Here are some of the most common mistakes made when submitting reconsideration requests, and how you can prevent them.

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In the past, we have talked about how SEO changes every few months. What is a best-practice today might be frowned upon next year, hence SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm in the last 3 years. While we cannot predict what's next, we surely can look at trends and start heading in a new direction this year.

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SEO is a pretty dynamic industry, and gets out-dated easily each year. It constantly gets refined and improved, incorporating the latest usage trends into search. SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm updates since 2011. That's almost 2-3 updates every month. This year is at an end as well, so we'd like to take this opportunity to look back at what changed in SEO in these last 12 months.

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App deep linking is a relatively new concept in the world of search engine optimization. Google introduced deep linking back in June, and app developers have been using that to their advantage ever since. They're a way to increase user engagement by making the app content searchable and accessible through search engines. Today, we'll talk about SEO for your Android apps.

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Google has already announced in the past that it looks at webpage content just as users see it, which means that it renders webpages with CSS and JavaScript, just like a browser. We earlier discussed that blocking these files may lead to disruptions in the crawl process and ultimately impact the rankings. This applies to content and links that are hidden by JavaScript, only to be made visible by the click of a button or a link.

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It seems like we're going back to the basics. But this is one question that gets asked frequently. Along with backlinks, Google also treats the outbound links on a page seriously, and it ultimately boils down to how many good links and bad links you have on a page. But is there such a thing as too many outbound links? We know that too many outbound links can decrease the value of a page, but how many is many?

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