Transcripts and captions are a way to enhance the video-viewing experience for users. They supplement the audio to help viewers better understand what's being said. Similar to subtitles in a movie, you can add captions to a your YouTube videos which are not only played with the video, but can also be shown separately and made clickable. In this post, we'll talk about captioning your YouTube videos.

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How many of us, when starting off with a blog or a website, have asked the very same question? It's a common problem faced by every beginner who has content to put on his fresh domain, but lacks the popularity to get backlinks. Now you know how important backlinks are for search engines, and there's a whole science to it. But doesn't it seem unfair that quality content with no links, written by a beginner gets snuffed out by content from other well-established blogs?

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There are many ways you can optimize your website to handle mobile traffic. You can have responsive web design, dynamically serve content, or maintain a separate mobile site altogether. But how do you tell Google about this mobile version of a page, so that it can be shown in mobile search results? Users searching Google on a smartphone should ideally see mobile sites instead of desktop sites. So how exactly do you go about telling Google about the mobile version of a webpage?

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Creating inbound and outbound links on your website smartly is an important part of SEO. We have talked at length about linking strategies that can protect your blogs against algorithmic penalties. Someone once asked me if it was okay to add two links on a page that point to the same target. I just stumbled across Google's Matt Cutts' response to the question, so I thought I'd share it with our readers.

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Breadcrumbs are a great way of letting people know where they have landed on your site. Websites aren't like houses where people can come in through the front door only. They can simply 'materialize' within your site premises, and such is the nature of the web. To enhance the usability of your website, you use breadcrumbs to help people figure out where exactly on a site are they sitting on. Breadcrumbs can also help with the SEO of your website.

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When Google started off as a basic search engine in its infancy, it had none of the fancy search algorithms. The sole indicator of how relevant a content is to a set of keywords was the frequency of the keyword within the content, and the only way to rank one website over another was by looking at how many backlinks does a site have. However, much has changed now, and complex algorithms like the Penguin and the Hummingbird take search results beyond string matching. The emphasis has now shifted from backlinks to content, but does that mean backlinks will fade away into oblivion?

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