Webmaster Academy




When you really want to achieve something, then the limit of your knowledge no longer becomes a hindrance. This has held true for a lot of webmasters, who are self-taught, and rely on their ambition to learn and implement new things that they consider useful. But whether you are a beginner, or a seasoned veteran, there's always room for some improvement - for learning something new. That is why Google set up a Webmaster's Academy to teach everyone from a total newbie to an advanced user on how to better understand Google, and how to perform better in search results. This Academy was set up last year, but was only available in the English language up until now. Now though, thanks to Google, the Webmaster Academy has gone international, with support for more than 40 languages!


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Opt out of Google services


Google, as you might well know has a wide, vertical range of products and services served along the main course that is Google Search. Such services include Google Shopping, Flights, Hotels, Google Advisor, Google Plus Local Search, and so on. Sometimes, some of the content on your site also gets included in these services if relevant. But in some cases, you might not want your content to appear on such products and services. Now you can ask Google not to include your content in search results through your Robots file, but that doesn't really solve the problem does it? It'll take your content off Google entirely. So how to exclude your content from the extra Google services only? Well, Google has now given you a solution in the form of an Opt-out Tool, where you can choose your content to be not included in such products and services.



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Google AdSense




Google AdSense empowers you with a host of options and features with which you can keep your ad-marketing campaign going smoothly. You have an Ad Review Center, where you get various controls that help with the management of ads on your site. Among other features (see a list of latest AdSense features here), you get the luxury of finding and reviewing quickly and efficiently, hence saving you a lot of time. But that's something we all already knew about. However, Google has very recently introduced a new feature in their Ad Review Center. Previously where you could only review ads themselves, now you can also review the landing pages they lead to.



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Businesses these days, whether they be online or otherwise, often tend to be backed up by a partnership of some sort, where more than one individual is running the show. In such situations, the distribution of tools and online resources can be a bit tricky. For example, imagine having to share your website's passwords, or Google Analytic property with your business partner(s). An immediate problem arises here, because you cannot trust anyone with a password. Luckily, Google makes it incredibly easy to share vital tools and resources between partners, such as Google Analytics properties, website verifications through Google Webmaster Tools, mutual-sharing of fan pages, and so on. Google has  now introduced some latest features to go with its management of multiple users feature.



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Adsense on flash sites

Small flash games account for lots of hours wasted as pastime. People love playing these small games online, just to take their minds off things for a while. Whether it be a simple game of pool, or a make-believe world of farming, people get hooked up to these games pretty fast, which is why a lot of people like to add them on their sites. There are also a lot of dedicated flash gaming websites out there, and they seem to be making quite some money out there (not a very bad idea for a new blog niche, by the way). For the flash gaming geeks who like to put such games up on their sites, here are a few guidelines from Google you need to be mindful of before monetizing your websites.



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Scheduling pins on pinterest




Pinterest is a pretty interesting visual social network that poses quite a conundrum. On the one hand, the idea of pinning and sharing images, and interacting with people over these images seems quite appealing. But on the other hand, there aren't very many marketing features employed by Pinterest, which causes some small businesses to ignore this really useful opportunity. With Facebook, you can schedule your posts, analyze your statistics, and generally spice up your posts. Sadly, no such functionality as stock from Pinterest. Luckily though, there is a tool that will help you schedule your Pins, and enhance/analyze them for more effectiveness.



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Whether you are a beginner looking to make a mark on the internet or just wanting to learn some stuff, or a pro who wants serious business online, Google is always there to help you. At the Google Webmaster Central blog, you will find any number of news, tutorials, tips, and best practices involved with webmastering. Google wants to help you out in making your content available to the world, and has released many items related to Search Engine Optimization, Google released an eBook some time ago which contained all the basic SEO tips you could think of in a nutshell. Well now, for starters, Google has released a new one-page quick-start eBook which captures the essence of SEO as it is used today.



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