Google has announced the release of a new advertising application called Google Web Designer. Building upon the idea of creating responsive web elements that look and work flawlessly across various platforms, this new tool is aimed at helping professionals and novices alike in building interactive HTML 5 content, such as sites, ads, campaigns, and more. Google dubs it a “professional-quality design tool,” and, although still in beta, in now available for free download on Windows and Mac platforms.

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Being an analyst or researcher, there come situations when you get to take online surveys which may be questionnaires or simple polls. Although that doesn't appeal to be much of a complex task, yet the lookout for a simple and effective such tool might waste a lot of your time. Well that’s where, once again, a Google product comes in handy. Like the numerous features of the various Google apps that facilitate us in several ways, creating survey forms is also a functionality and is provided under Google Docs. Google Docs, generally considered to be supporting documents, spreadsheets and presentations only, allows you to create rich input forms or polls with the facility of live results monitoring and analysis!

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If you have spent any time surfing the internet on your mobile device, looking for information or reading a blog post, you will know how important and satisfying a mobile-optimized website is to a reader. The trend of using mobile devices to connect to the internet has sharply risen, which means webmasters should have websites that cater to the needs of varying screen sizes and varying resolutions. Having a responsive design not only means having a responsive website theme layout, but also having responsive elements, down to the small images and ad units. Speaking of which, Google AdSense has now announced support for responsive ad units, which means that now, you can even change the size of those ad units dynamically depending on the user agent!

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If you're one of those people who just can't get enough of hash-tagging, then it's your lucky time of the year. Just when we thought that the hashtags had hit their high note when Facebook decided to entertain them, Google suddenly jumps in and manages to take the concept to a whole new level (in theory at least, if not in practice - yet). Google has announced that Google Search will now be indexing hashtag search terms, and for the time being, it will be only pulling results from the company's own social network, Google Plus.

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OK. So I guess the cat's finally out of the bag, as Google has finally disclosed the reason behind the massive search traffic drop that effected millions of websites last month. In response to the drop, we conducted a few case studies of our own, and looked over the traffic patterns for various websites, large and small. We concluded that there was definitely something wrong, and Google was making changes at the back-end without telling anybody (You can check the study out here). Well now, Google has finally disclosed the reasons behind the traffic drop in an event held Thursday that marked the company's 15th birthday.

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To a casual web surfer, there's nothing more annoying than hitting rock-bottom, i.e. getting a soft 404. I mean sure, things can be spiced up by adding creative 404 pages and what not. But a 404 is usually not a good sign, and shows negligence on your part. Server errors (3xx) are somewhat tolerable (and permissible), since there's no controlling a web server. But a 404 is something a webmaster can easily correct. Talking about which, Google Analytics can make finding 404 errors a lot easier! There's a small trick you can use to get alerts for 404 error pages, so that you'll be the first to know when there's a 404 broken link on your site!

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Tumblr is one of the many social networks out there. But it's not just another social media network. Many people underestimate the usefulness of Tumblr, even though it has huge potential for SEO and social media marketing. Tumblr is quickly growing in popularity. But still many people are unaware of its benefits. So, in this post let's talk a bit about Tumblr, how it works and how to get started using Tumblr for online marketing. And most importantly, what are the SEO benefits of using Tumblr?

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