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As it would seem, Google is putting up quite some effort into improving upon their AdSense program. A couple of months ago, we saw new, larger ad units released by Google, and this was just one of the many features introduced in 2012. More recently - this week in fact, Google introduced free video-ad serving for people using Doubleclick For Publishers. And now, it seems like Google is introducing a whole new feature - animated ads for AdSense. This could well be one of the biggest changes in years!