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Most people use data from Google AdWords for their keyword research. But what many don't realize is, there are a bunch of other tools out there that can be a valuable source of information as well. The more keyword research you do for your content, the likelier it is to catch up on search results. But more isn't always better. The trick is to do different types of research. For example, you might want to find out what smartphone and tablet users are searching for, because mobile search accounts for almost 15% of all global searches. Here are different alternatives to Google AdWords for effective keyword research.