facebook

Have you ever given much thought to the "People Talking About This" metric for Facebook pages? Not a lot of people know what it is exactly, and I don't blame them. This metric looks shaky and inaccurate at best - changing all the time. But there's a lot more to it than meets the eye. It sounds like it calculates the mentions of a topic across the social network, but in reality, the metric only counts direct interactions with a page. Knowing about this metric, and knowing what type of activity increases it, can improve your Facebook marketing efforts by reaching out to your extended circles.