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Last week, Google announced that sites secured with HTTPS and SSL will now get a boost in search rankings. Previously, we only had speculations about HTTPS being a ranking factor, but Google's announcement made it official. Which makes it a good time to make the switch to HTTPS and get ahead of your competition before the playing field levels up again. But before you head off to take a look at your site's security, let's take a look at how this ranking factor actually works.