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PageRank is a link analysis algorithm that rates websites on a logarithmic scale of 0-10, with 10 being the best. Google has had a tradition of updating the algorithm quarterly, but it has now been more than 8 months since the last PageRank in December last year, which in turn was 7 months too late. While in service, it remained one of the more trusted metrics for evaluating the quality and importance of a website, which is why some unfortunate websites are stuck with an undesirable PR rating. So will Google ever update PageRank again? And exactly how important is this metric in SEO today?